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FOR IMMEDIATE RELEASE:
Making a House Your Home:
SFDC’s Design Studio Team Helps Consumers
Discover the wonderful world of antiques
In the best homes, you can sense the owners’ individuality right from the
front door. There’s a special something – perhaps a small Biedermeier chest, a
set of old Japanese wagon wheels, a pair of Louis XVI chairs unexpectedly
upholstered in cowhide, a 19th-century Serapi rug from Persia or a little
Russian sleigh seat – that sets a home apart, rescuing it from the generic.
Helping design enthusiasts discover what they love, helping them discover
treasures that will allow them to create a home environment that truly
reflects their taste and style, is one of the specialties of the San Francisco
Design Center’s Design Studio team. Design Studio members, a group of interior
design professionals with extensive expertise in everything from finding the
right decorative touch to managing a full-scale construction project, offer
complimentary tours of SFDC for consumers interested in interior design and
home remodeling.
The design professionals who show visitors around SFDC’s three buildings in
San Francisco’s South of Market design district are virtually walking
encyclopedias of interior design products and resources. They help design
enthusiasts navigate SFDC’s 100 showrooms, which represent more than 2,000
lines of fine home furnishings and accessories.
“We created the Design Studio to introduce the public to this wonderful
resource and to the design process itself," notes Tim Treadway, SFDC CEO.
“Having an informed navigator as an SFDC guide helps the public learn what’s
available to help them create an environment that’s unique to them.”
Design Studio member Alia Meyer of Jessica Hall Associates in Larkspur,
California, likes to help clients put as much of themselves into their homes
as possible. “Rooms are about emotions – restful, cozy, lively, exotic. The
furniture you choose should help you express the mood you are trying to
evoke,” says Meyer. Antiques, she finds, with their unique characteristics,
help her do just that. “Whatever your taste, it’s easy to find an antique that
speaks to your style.”
For Meyer, rooms that are all of a kind, all of one style, quickly get stale.
Adding an antique piece can add a touch of whimsy and fun or ground a room
with a sense of history and authenticity. “Antiques are art that can enrich
your space and add value to your home,” comments Meyer. “Shopping for antiques
is like going to a museum, but a museum where you can buy the exhibits and
take them home.”
One of the showrooms that Meyer likes to visit on her Design Studio tours is
Garden Court Antiques in the Showplace building at Two Henry Adams. She
describes their one-of-a-kind treasures as “exclamation points.” Showroom
manager Jim Gallagher loves to tell the tales of his wares, from a
19th-century Swiss woodworkers bench that would add a rustic presence to a
Carmel Valley hideaway to the European campaign chandeliers designed to fold
flat for packing so British officers and their entourage could head to the
mountains of northern India – in style – to escape the stifling lowland heat.
“I encourage people to come by and have a look. We are a quirky, elegant,
unexpected kind of place – not at all your grandmother’s antique shop,” laughs
Gallagher. “We try to make antiques really accessible.” He avoids fussy formal
furniture and accessories, preferring pieces with an intriguing shape, an
appealing look and rich patina. “Great antiques have great soul. People have
been touching them for all those years,” he explains. “Customers often rub
their hands across the furniture as they walk through the showroom. They are
literally getting a feel for the piece.”
Diane Einstein of Diane Einstein Interiors in San Francisco often chooses
antiques for the warmth and interest they add to a room. One of her favorite
approaches to using antiques is to buy a chair with a wonderful frame and
cover it with a contemporary fabric. “You can completely spice up a room by
bringing in just one antique item – a small table, a candlestick or a chair.
It can be so unexpected,” says Einstein. She points out that there’s no need
to be afraid of incorporating antiques, even in a house with children.
“Antiques seem to get better with age.”
On Design Studio tours Einstein likes to introduce visitors to Urban Chateau,
which specializes in French antiques from many periods. She also stops at
Tansu Design with its collection of Asian antiques and accessories and
Alexander’s Decorative Rugs, which boasts a fine selection of late
19th-century rugs.
“We have something for everyone – the entire price range and pieces that would
complement any interior,” notes Terry Gross, owner of Urban Chateau in SFDC’s
Galleria at 101 Henry Adams. Urban Chateau displays both authentic period
pieces and 19th-century furniture “in the style of” – reproductions of
furniture from an even earlier era that are now antiques themselves. Gross is
delighted to explain the details – carved barley-twist legs on a table and
ornate X-shaped stretchers supporting the legs of a chair – as she shows off
her treasures. For her, one of the joys of owning antiques is that each piece
is unique. “You can’t order more of them,” she says.
Unique to Urban Chateau are a pair of Parisian chairs with carved wood frames
and leather seats with gold stenciling. One room showcases a collection of
Biedermeier pieces with their characteristically showy decorative veneers and
black trims. In the same room sits an art deco piece from 1930 that
beautifully complements the older German tables and chests. “Good pieces mix
well over time,” notes Gross. “Oscar Wilde said that all things beautiful
belong to the same age. If pieces are of a similar quality, they can live
together easily.” Gross’ many small decorative accessories – lamps, clocks,
statues and carved figures – can live well in any décor.
Inja Yang of Tansu Design travels to Asia several times a year to buy antiques
from Japan, China, Korea, Vietnam and India. Her Japanese chests – tansus –
translate easily into dressers, armoires and side tables. She also features
Japanese accessories like folding screens, bronze candle stands, lacquer
hibachis and decorative wooden transoms that are often made into entry tables.
“You don’t need a whole house filled with antiques,” comments Yang. “One or
two pieces make a statement.” Tansu Design does a lot of custom work,
translating 19th- and early 20th-century Asian furnishings into contemporary
American pieces.
According to Design Studio member Diane Einstein, buying an antique Persian or
Turkish rug is a wonderful way to introduce an antique element to a home.
“These rugs have been used for generations,” she says. “You don’t have to
worry about children or dogs.” Jerome Singer of Alexander’s Decorative Rugs
notes that the majority of fine old rugs on sale today are from the turn of
the last century. “The value of an antique rug is defined by its condition,
its popularity and its color palette,” explains Singer. “Nothing compares to
the patina of a fine old rug. They are beautiful. You can feel the heart of
the weaver.”
To discover the wonderful world of antiques and the even wider world of
interior design at the San Francisco Design Center, make an appointment for a
Design Studio tour by calling the SFDC concierge desk at 415.490.5800. All
tours are by appointment only. While Design Studio tours are complimentary,
Design Studio members suggest that visitors make a minimum $25 donation to
Philanthropy by Design, which offers pro bono design services to local
nonprofits like homeless shelters.
Resources
The Design Studio at SFDC
Two and 101 Henry Adams
San Francisco, CA 94103
415.490.5888
www.sfdesigncenter.com
Alexander’s Decorative Rugs
Two Henry Adams, Showplace #330
San Francisco, CA 94103
415.626.8430
www.alexandersrugs.com
Garden Court Antiques
Two Henry Adams, Showplace #100
San Francisco, CA 94103
415.355.1690
www.gardencourtantiques.com
Tansu Design
101 Henry Adams, Galleria #320
San Francisco, CA 94103
415.255.2204
www.tansudesign.com
Urban Chateau Antiquités et Décoration
101 Henry Adams, Galleria #321
San Francisco, CA 94103
415.673.8026
www.urbanchateau.com
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